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Why Privacy Matters

  • In the era of digital transformation, where interaction with the internet environment becomes an integral part of everyday life, the issue of privacy comes to the forefront. The volume of digital information doubles every two years, and most of it consists of users' personal data. Every time you visit a website or download an app, your data is stored, and you may not even be aware of it. The collection and use of personal data have become powerful tools for both companies and cybercriminals. This article will explore methods of personal data collection, its use, and how a VPN service becomes a reliable shield for protecting personal information.

  • Methods of Personal Data Collection

  • 1. Cookies and Tracking

  • When a user visits a website, these files record information about their activity, preferences, and even location. Such data can then be used to create a detailed user profile.

  • 2. Social Networks and Open Sources

  • Information posted by users on social networks also becomes a valuable resource for data collection. Companies can analyze profiles, likes, comments to better understand their audience. Additionally, numerous open sources, such as public databases and forums, provide access to personal information.

  • 3. Data Breaches and Malicious Attacks

  • Cybercriminals actively use data breaches and malicious attacks to gain access to sensitive information. Viruses, Trojans, and phishing attacks become means for unauthorized access to personal data, posing a threat to both individuals and organizations.

  • Open Access to Personal Data

  • 1. Open Access to Personal Data

  • Companies actively use personal data to create more accurate and effective advertising campaigns. Your search history, preferences, and even location are used for targeted advertising, which can create a sense of constant virtual surveillance.

  • 2. Analytics and Big Data

  • Large tech companies actively analyze data collected from users to understand trends, preferences, and habits. These analytical tools can lead to the creation of extensive databases containing information about millions of people.

  • Why is it Important to Protect Privacy?

  • 1. Risk of Personal Information Theft

  • The open collection and use of personal data increase the risk of personal information theft. Cybercriminals can use this information for extortion, fraud, or even identity theft.

  • 2. Privacy Violation and Psychological Pressure

  • Constant tracking and targeted advertising violate the privacy of private life and can even provoke mental disorders due to psychological pressure. People may feel uncomfortable knowing that their actions are meticulously monitored. In rare cases, it can lead to obsessive states, such as paranoia.

  • 3. Protection of Personal Freedom

  • Freedom from constant virtual surveillance allows people to freely express their opinions and act online without fear of using this information against them.

  • The Role of VPN in Protecting Privacy

  • Virtual Private Networks (VPNs) are an effective tool for protecting online privacy. VPNs encrypt the user's internet connection, hiding their real IP address and masking their network activity.

  • 1. Traffic Encryption

  • VPNs encrypt all internet traffic between the user and the server, making it nearly impossible for hackers to intercept and analyze data.

  • 2. Changing IP Address

  • With a VPN, you can change your IP address, making it difficult to track the location and personal activity of the user.

  • 3. Secure Connection to Public Networks

  • Connecting to public Wi-Fi networks can be risky, but VPNs provide a secure connection, protecting user data from potential attacks. Internet privacy is an inherent right of every user. The methods of collection and use of personal data in the open pose a serious threat to personal security. VPN services become a reliable means of protection, providing traffic encryption, anonymity, and a secure network connection. In a world where digital security is becoming increasingly relevant, using a VPN is an important step in protecting your privacy and personal data.

author avatar
Alina Belyakova

Alina is writing for marketing and IT 9 years and joined the Shiva VPN to talk about complex things in a simple words and advance the right of online privacy and freedom.